Why Every UK Musician or Band Needs a Website (and Why Social Media Isn’t Enough)
- Lynne D Jones
- Apr 17
- 3 min read
In today's digital world, social media is a powerful tool for musicians — but it shouldn't be your only one.
Whether you're a solo artist just starting out or an established band with a loyal following, having your own website is crucial for building a long-term, sustainable presence. Relying solely on platforms like Instagram, TikTok or Facebook leaves your career vulnerable. Social media accounts can be hacked, disabled, or even deleted without warning — and if that happens, everything you've built could vanish overnight.
With a website, you’re in full control. It’s your corner of the internet — one that’s all about you and your music.
🎵 What Your Website Can Do That Social Media Can’t
1. Act as Your Digital HQ A website pulls everything together: your bio, booking information, music links, tour dates, photos, videos and more. Think of it as your press kit, fan hub, and gig diary all in one.
2. House Proper Booking Information Agents, venues and collaborators will expect to find a clear and professional booking page. With a custom-built site, you can include a dedicated form or even a booking app for direct enquiries.
3. Showcase Your Full Story There’s only so much you can say in a social media caption. Your website can host a full biography, feature each band member, share your musical history and even spotlight artists you love. It’s a place where fans and professionals alike can get to know you — beyond just the algorithm.
4. Link to Your Music, Everywhere Bandcamp, Spotify, SoundCloud, YouTube — no matter where your music lives, you can link it all in one place. Plus, your site gives you control over how it’s presented, styled and shared.
5. Promote Your Gigs and Tours With a custom gig calendar, fans can see where you’re playing next, browse past shows, and relive the moments through photos and audience interactions. It’s a brilliant way to document your journey and boost engagement.
6. Sell Your Merch (Without the Stress) Want to offer merch to your fans without the hassle of packing and posting? I can help you set up drop-ship band merchandise — meaning items are printed and shipped on demand, directly to your fans. No storage, no fuss. Even better, I can connect this directly to your website for seamless shopping.
🎸 Don’t Let an Algorithm Decide Your Future
Algorithms change. Platforms fade. But your website? That’s yours to keep. It grows with you, tells your story your way, and gives your fans a reliable place to find you — always.
As a creative digital studio, I specialise in helping musicians and bands build websites that truly reflect who they are. From simple starter sites to full merch-integrated platforms, I can tailor everything to your needs and budget.
📣 Ready to Take Your Online Presence to the Next Level?
Click the button below and explore how I can help you build a website that’s as powerful and unique as your music. Whether you’re ready to start from scratch or upgrade what you’ve already got, I’d love to help you shine online.
